Nation's Heart
A magazine focusing on the value of blood donation
Objective
Create a magazine that people in medical environments will be struck by and want to read
Strategy
Use bold colours and factual information to firstly draw in an audience, and then captivate them with the responsibility to help
This magazine contains full spreads containing information about blood donation and how you can help people with cancer, blood diseases, and undergoing surgeries. Using my typographic knowledge, I created a grid structure which is adaptable and encourages the reader to keep turning the pages. This magazine also contains graphics made in Illustrator and photos taken by myself.
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