Gather Round
Rebrand of AFL's popular Gather Round
Objective
Direct marketing towards a broader audience, particularly towards children
Strategy
Illustrate cute, marketable characters and have publications and branding reflect their approachable designs
The Australian Football League's Gather Round has a bland branding direction. This reimagining aims to draw in a wider audience with much more captivating graphics.
After illustrating one character for each team represented in the league, I produced a festival guide with interaries and maps which would be required for any attendee.
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