Adelaide University

About the Project

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The branding of this new university uses original methods to portray iconic South Australian and Adelaide symbols. Visually, shapes have been taken from natural land formations, not only a nod to the geographical location of the campuses, but also a nod to the land which has been here long before European settlers. Colours are inspired by the Sturt’s Desert Pea. However, black has not been used in order to decrease the harshness of the contrast.

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In order to maintain the general style of a university, other logos were studied. While this branding aims to stick out from the sea of blue, books, and shields, it also fits together and does not look out of place next to other university logos. Rather than using a traditional approach, by including elements of the previous two logos, this concept uses original ideas and colours while still portraying the new universities core values and history.

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The most important design element of this logo is the use of negative space. The negative space indicates the River Torrens and the vague shape of the Adelaide Hills region. With the university both geographically and symbolically being at the center of Adelaide, this symbolism seemed appropriate.